When you give, you deserve to understand how your donation is used, why our programmes work the way they do, and how we protect your generosity.
This page explains our approach in simple terms.
Our Promise to Donors
Every donation you make is used to benefit children.
We exist for one reason only:
To make children happy, safe, and supported, especially in crisis and conflict-affected areas. That promise guides every financial and operational decision we make.
Why our price points say “can provide”
You may notice that our programme price points use the words “can provide” rather than “will provide”.
This is intentional.
We work in some of the most fragile and fast-changing environments in the world. Conditions on the ground can change quickly due to:
security and access
supply availability
weather and seasonal challenges
border closures or local restrictions
What works perfectly in one place may need to be adapted in another - even within the same country. Using “can provide” allows our teams to respond safely, responsibly, and ethically, without being locked into rigid promises that may not always be practical or in a child’s best interests.
Our 100% Donation Policy
Child Relief's 100% Donation Policy means:
100% of donations go to programme delivery or programme-related costs
Donations are not used for general office running costs
Organisational costs are covered separately
This policy allows donors to give with confidence, knowing their donation goes where it matters most - to children.
Responsible use, not rigid delivery
Responsible humanitarian work requires judgement. Sometimes this means:
adapting a food pack to what is locally available
adjusting quantities to reach more children
prioritising safety or access over exact specifications
We believe it would be unethical to:
over-promise fixed outputs
deliver unsuitable aid just to match a label
or risk children’s wellbeing for the sake of rigid descriptions
Flexibility protects impact - and honesty protects trust.
Transparency and accountability
We are committed to:
clear programme descriptions
realistic price points
ongoing monitoring and reporting
openness about how and why decisions are made
If you ever have questions about how your donation is used, we welcome them. Transparency is part of how we earn and keep your trust.
What Never Changes
While conditions may vary, some things never change:
Your donation is always used to benefit children
Funds are used for programme-related work, not general office costs
Decisions are made with children’s safety, dignity, and wellbeing first
We do not over-promise or exaggerate impact
Our priority is real help, not marketing claims.
Be a Dynamic Donor
Maintaining a 100% donation policy is not easy but it is an approach we believe in passionately.
Please become a Dynamic Donor & contribute to our running costs. Thank You!
Donation Hotline
03000 300 300
