About us

What We Do

We go the extra mile to make children smile!

We are 100% committed to making children happy and healthy. We work within Asia, Africa and the Middle East, focusing on life-saving and life-changing solutions that help children survive and thrive.

Our Purpose

We exist to make children happy and healthy. When children feel boosted, they are on top of the world! Humanity needs happy, healthy children

Our Vision

We want to see a world in which children are happy, healthy, respected and valued, with the support they need to achieve their full, brilliant and God-given potential.

Our Mission

We fight to transform the lives of children around the world, prioritising children caught up in emergencies, facing extreme poverty, and those in medical care.

Significantly impacting the lives of children

We partner with world class charitable and humanitarian organisations, with proven track records of delivering child-centric programmes that make a significant impact to the lives of children in desperate need.

Some of our appeals are restricted, with the aim to raise funds for specific items or projects. Other appeals support an unrestricted fund within a country of need or in global support of emergencies.

The flexibility provided by unrestricted programmatic funds has huge benefits in creating resiliency in the ability of our partner organisations to respond to emergencies, conflicts and humanitarian catastrophes that affect children, wherever they may occur.

We provide donors with quality feedback and regular updates on the impact of our work.

Our Values

We make an impact

We exist to make children happy and healthy. When children feel boosted, they are on top of the world! Humanity needs happy, healthy children

We work together

We achieve more for children by working together. We are strong on cooperation, collaboration and partnerships. Our passion inspires others. We work with like-minded and inspirational people, organisations and children, who are eager to advance our mission.

We stand up for children

We are courageous in advocating for children and fighting on their behalf. We campaign, raise funds and speak out when something is wrong. We also celebrate and share our success. 

We strive for excellence

We strive to do our very best, every day, to help children. Our desire to listen, learn and improve pushes us to continually assess and develop our work, and implement outstanding interventions.

We put children first

We believe in children and want what’s best for them. They are at the centre of our focus. We are 100% committed to children in everything we do.

Be All In!
with Children

Please support our 100% donation policy by contributing to our running costs

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Meet Our Trustees

Rizwan Khaliq

Rizwan has over 16 years’ experience of working in the humanitarian sector at CEO, Trustee and Directorship level. He is the Founder and Chairman of the charity and heads-up the Operations Team and the Trustee Board.

Dr Akkib Rafique

Akkib is a Consultant Radiologist and former Clinical Director with over 15 years of organisational management and governance experience. He brings a wealth of knowledge around policies, procedures and people-management.

Dr Faisal Hanjra

Faisal is an Emergency Medicine Consultant with over 6 years’ experience in a busy department with both clinical and managerial expertise. He has served on several trustee boards and brings invaluable governance experience to our team. 

Akram Ansari

Akram is a retired finance and administration specialist, with nineteen years’ experience in a senior management role with Heathrow Cargo Ltd. He is an experienced Trustee, having previously served on other charity boards.

Steeve Brador

Steeve is a Strategy Consultant with over 10 years experience in the charity sector. He has worked with several high-profile humanitarian charities and is a thoughtful, ethical and principled thinker, bringing fresh and unorthodox perspectives to the Trustee Board.

Dr Sarah Khaliq

Sarah is a General Practitioner working in London. She has excellent organisational and management skills and is passionate about helping children. She is the designated safeguarding lead for her practice.

Our Appeals