Yes. When we say 100%, we mean that 100% of donations are applied to programme-related work that benefits children, and not to general office running costs or organisational overheads.

Your donation is used to deliver, sustain, and grow programmes that help children — not to fund the day-to-day running of the organisation.

To support transparency and good governance, Child Relief operates separate bank accounts for programme funds and for organisational running costs. This helps ensure donations intended for programmes are managed and tracked separately, alongside clear internal controls and trustee oversight.

That's correct. Your donation is not used to cover:

• Office rent or utilities
• Office equipment or supplies
• HR, finance, or general administration
• Legal, audit, or governance costs

These essential organisational costs are funded separately, so donations can remain focused on helping children.

Your donation may support programme staff and specialists who design, manage, and deliver services for children.

However, donations are not used to pay for general administrative salaries or roles unrelated to programme delivery, awareness, or growth.

This ensures donations support the people who make programmes work for children.

Our essential running costs are covered separately through:

• Gift Aid
• Sponsorships
• Capacity-building grants
• Donations specifically given to support running costs

This separation allows us to be transparent and protect the integrity of our 100% donation policy.

Programme-related work includes activities that directly contribute to the delivery, continuity, quality, or scale of our programmes for children, such as:

• Food, clean water, healthcare, education, play, protection, livelihoods, and emergency relief
• Long-term support for children and families
• Programme teams and field specialists

If an activity helps children directly, or enables us to help more children safely and effectively, it is programme-related.

Yes — when it is directly linked to specific programmes.

This includes:

• Programme branding and narrative direction
• Photography, video, and storytelling that document programme impact
• Fundraising activities linked to the delivery, continuation, or expansion of specific programmes

Only the programme-related portion of these activities is treated as programme cost, ensuring responsible and transparent use of donations.

In many charities, general fundraising is treated as an overhead.

At Child Relief, only fundraising activities that are directly connected to specific programmes are supported by donations. General organisational fundraising and administrative fundraising costs are not funded by donations.

This distinction helps ensure donations remain focused on children.

Our approach is:

• Approved by our Trustees
• Applied consistently in our financial reporting
• Aligned with Charity Commission guidance and UK charity accounting standards

Where activities support programmes indirectly, costs are allocated proportionately based on their direct contribution to charitable outcomes.

Yes. Our financial reporting is subject to governance oversight and audit requirements, and our 100% donation policy is applied consistently in line with regulatory expectations.

We are committed to transparency, accountability, and ethical financial management.

Yes — because we are open about how charities operate.

We do not claim that running costs don't exist. Instead, we separate programme funding from organisational funding so donations can remain focused on helping children, while the charity remains well-governed and sustainable.

This approach protects donor trust and supports long-term impact.